How Brands Like Pepperfry Can Use 3D Imaging for Growth

The online retail market is highly competitive these days. Especially after the pandemic, people have become so comfortable with online purchases. Hence, this market has seen significant growth ever since. Whether you want to purchase lounge chairs for your living room or a décor item, it is all available on the online shopping websites of famous giants like Pepperfry or Home Center.

Over the years, these brands have worked hard to provide a sorted experience to their customers. Today, we will discuss how 3D imaging along with augmented reality (AR) and virtual reality (VR), can help these brands improve their customer experience and drive growth in terms of sales and revenue.

Uses of 3D Imaging for Brand Growth

Better Product Visualization

One of the fundamental advantages of this technique is that it offers the brand the opportunity to improve their product presentation. The 3D product images let the customer observe every angle and zoom at different positions to inspect the detailing. Moreover, it makes 360-degree viewing possible, letting the customer see the product from different angles before making a purchase decision.

Brands like Pepperfry can use this technique to explain the product dimensions, wood finish, design detailing, and multiple other product-related details. This will benefit the customer and the brand alike as none of them have to deal with the returns!

Virtual Layout Design

Another significant benefit of this technique for furniture giants is that they can give their customers a look and feel of the display. The customers often have queries related to how a particular décor item or furniture piece would look in a setup. With the help of 3D imaging and virtual planning tools, Pepperfry can create a room setup and show how exactly the product looks in a setup. It gives a better idea of the product dimensions, color coordination, and combinations.

IKEA has done a similar thing through its “IKEA Place” application. It allows customers to scan their space, and with the help of Augmented Reality, IKEA gives them the best furniture choices for it. This way, the purchase is made simpler, and the customer can save a lot of time that goes into researching and finalizing the items.

Product Customizations

Furniture pieces are generally customized, as per the space availability. As everyone wants the product to fit and gel into their space well, personalizations are becoming extremely popular. Pepperfry can use 3D techniques to let customers explore the customization aspect and get exactly what they want for their home. They can make requests regarding changing upholstery colors or paint finishes and review those changes virtually before the end product is ready.

A UK-based firm, Made.com is making use of this 3D virtual reality technique. They allow their customers to make customizations in color, material, and dimensions through their digital application and deliver the end product exactly how they want it. If Pepperfry also opts for something similar, it can ensure zero returns and an excellent market reputation, and repeat orders will certainly grow!

3D is a Promising way of Increasing Revenue

As we discussed, the strategies that brands like Pepperfry can implement using 3D imaging, Augmented Reality, and Virtual Reality techniques benefit them in multiple ways. One of the key advantages is that they help achieve a 100% customer satisfaction level. It means the chances of a repeat order will multiply. Moreover, these techniques ensure that the sale is made only after the buyer has checked all the insights, so there are fewer chances of product return!

Thus, strategically using the 3D imaging options can improve the customer experience, alleviate returns, and improve the overall purchase experience. So, it is fair to say that any furniture or home décor brand can improve its market hold and multiply its revenue with 3D imaging tools and techniques.

Conclusion

Improved product visualization, easy customization, interactive shopping experience, and there are countless other benefits of 3D imaging. However, to leverage all these perks, it is crucial to choose a 3D modeling company with qualified team of professionals with hands-on market experience. Look for companies with an impressive portfolio and discuss your requirements with them. Once you have the best people to work for you, you will certainly experience a spike in your sales, revenue, and market reputation.